Why Radar
The story so far
[Placeholder: talking-head video — inspiration for the project, what a "Radar" is, and why brands and users can benefit from joining this journey together.]
Video embed goes here
Coming soon
Social feeds show you random products and move on. Amazon can narrow by what it's made of or who it's for. But only when you know what to search for. Radar is different: every product is vetted before it's listed, and labeled with what's in it and who it's meant for — so discovery feels curated, not scattered or random. Once something catches your eye, you buy it right on Amazon or straight from the brand — Radar doesn't sell anything itself.
Join the waitlist — as a shopper, or as a brand.
You're on the list.
We'll let you know as soon as Radar is ready to try.
How it works
Browse a catalog vetted by category, attribute, use case, and value — or build a Radar around exactly what you're looking for.
See what's actually in it, and why it made the cut, right on the product page.
You're directed straight to sites like Amazon or the brand's own site to complete your purchase — Radar doesn't sell anything, we just make sure you find it.
Does Radar sell products?
No. Radar is a discovery tool, not a store. Every product includes a link straight to Amazon or the brand's own site, so you buy it directly from there with one tap — we never touch the transaction, your payment, or your shipping.
Why Radar
[Placeholder: talking-head video — inspiration for the project, what a "Radar" is, and why brands and users can benefit from joining this journey together.]
The gap we're closing
Amazon's category browsing and its search filters are two disconnected systems. You can drill into categories. Or you can filter — but only when you know what you're looking for. Neither one helps you discover something new based on what matters to you.
Two disconnected systems
Dashed red marks where discovery breaks down
One connected system
Kids Lunch Radar
Discover relevant products
This isn't a small oversight — it's a structural problem. Amazon's catalog spans dozens of unrelated categories. Each one has its own set of rules. Adding filters like these would mean redesigning every category separately — at a scale most companies never attempt.
Amazon's catalog spans everything
And that's before considering Radars themselves. A Radar isn't a one-time search. It's a saved set of preferences you can reuse and switch between anytime. Amazon's whole system is built around searches that vanish the moment you close the tab. Adding something you save and reuse isn't a small filter update. It's a completely different way of using the catalog.
Radar's catalog
Starting with 3 categories, built for saved, switchable Radars from day one
More categories join in future versions, without losing that depth
This is why we're building Radar's database from the ground up, instead of trying to bolt it onto something that already exists:
What's ahead
Join now, tell us what you're looking for, get updates as we build.
A curated starter catalog goes live, free for everyone. Discover, Search, Saved, and your first Radar.
Household and personal care join food as the catalog grows, with more brands coming on board.
Unlimited Radars and a video-based discovery feed. Beta users are honored with a discounted rate before new pricing goes up.
Shaped by you — see the Feedback section below for what's coming, what might come later, and what's not on the table yet.
Inside the app
For You and Popular feeds, tailored to your Radars.
Filter by category, attributes, use-cases, and location.
Save from the app, or import what you find on social.
Manage your Radars, preferences, and account.
Help shape Radar
Send an idea, and we'll let you know where it stands — coming in v1, possibly later, or not on the table right now.
Optional name, plus what you'd love to see in Radar.
"Would love an Android version at launch, not just iOS."
Coming in v1"Could you add a way to compare two products side by side?"
Coming in later versions"Any chance of in-app checkout so I don't have to leave the app?"
Don't expect anytime soonJoin the waitlist — as a shopper, or as a brand.
You're on the list.
We'll let you know as soon as Radar is ready to try.